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Hammerfest received a new name; Home. Naturally, this entails a new visual identity, and Home asked Lama Lama to develop it. A fresh, recognizable identity that embodies their core values and aligns with the phase the company finds itself in.

We set out to find an identity that is both unconventional and sustainable. We aimed for a dynamic identity that can be further expanded upon in the future.

Everyone who works with and for Home should truly feel "at home" and have the sense that they can be themselves.


Motion with animators of Home (inhouse)

Distinctive, recognizable, and possessing its own visual language.

Home: “After having decided on a new name, it was time for a new look. The result is a bold, vibrant and inviting visual identity that marks our new beginning.”